Wednesday, September 8, 2010

The Neuro Revolution Published in Japan

My book, The Neuro Revolution, was recently published in Japan! Here is the cover. They chose a slightly different title for this translation, Neuro Wars (ala Star Wars).  Buy in Japan here.  Looking forward to China, Korea and Brazil next!

It was while researching and writing this book over the past decade that many of my ideas around how develop social motivations systems that engender successful behavior change were formed.  I look forward to the day when we can leverage cutting edge behavioral neuroscience techniques on a real-time basis in Japan and throughout the world to help people live happier, healthier lives.

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